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Intentional Branding and Inclusive Teaching: A Dual Approach to Reinvigorate School Culture

Writer: Eric cooperEric cooper

In the ongoing effort to combat student disengagement, the second strategy in Michelle Singh's EQUAL method is to Qualify Teacher Practices with an Inclusivity Checklist. This approach emphasizes the importance of creating meaningful and relevant learning opportunities that resonate with students' interests and real-world applications.



Understanding 'Qualify Teacher Practices'

To qualify teacher practices means to design curriculum and instruction that connect academic content to students' lives, aspirations, and future careers. When students perceive the material as valuable and applicable, their engagement and motivation to learn increase significantly.

Implementing Qualified Teacher Practices

  1. Integrate Real-World Applications: Incorporate projects and problem-solving activities that mirror real-life scenarios. For example, math lessons can include budgeting exercises, while science classes might explore environmental issues affecting the local community.

  2. Student-Centered Learning: Empower students to take ownership of their education by allowing them to choose topics for projects or research that align with their interests. This autonomy fosters a deeper connection to the material.

  3. Collaborate with Community Experts: Invite professionals from various fields to share how academic subjects apply in their careers. This exposure helps students see the practical value of their studies.

  4. Utilize Technology and Multimedia: Incorporate digital tools and resources that resonate with today's tech-savvy students, making learning more dynamic and interactive.


The Role of Intentional Branding in Qualified Teacher Practices

Intentional branding within the school environment can reinforce the relevance of education by:

  • Showcasing Student Work: Display projects and assignments prominently throughout the school to celebrate achievements and demonstrate the practical application of classroom learning.

  • Highlighting Alumni Success Stories: Share narratives of former students who have utilized their education in meaningful ways, providing tangible examples of success.

  • Creating Thematic Learning Spaces: Design classrooms and common areas that reflect various career paths or academic disciplines, immersing students in environments that inspire and inform.


By qualifying teacher practices and incorporating intentional branding, schools can create an educational atmosphere that not only engages students but also prepares them for real-world success.



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