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Writer's pictureEric cooper

Us and Them: The Difference in School Branding

When it comes to school branding, not all providers are created equal. At Encouraging Arts, we stand out in several key ways:


Our Focus:


We have over 27 years of experience partnering with school leaders to create impactful, intentional branding solutions exclusively for schools. While others may dabble in various sectors, our sole focus is on enhancing the educational environment.


Expertise and Experience:

Our team consists of experts who understand the nuances of school branding. We don't just deliver products; we transform school spaces to reflect their unique identity, values, and culture.


Personal Experience:

Having visited numerous schools, I’ve seen firsthand how low-quality branding can detract from the environment. Take murals, for example. They can look fantastic initially, but after a few years, they start to bubble and peel. Students begin to pick at them, making the space look unkempt. We've learned from these examples and prioritize long-lasting quality.


Commitment to Climate and Culture:

We believe in the power of climate and culture in education. Our branding solutions are designed to foster a positive, engaging atmosphere for students, staff, and visitors alike. This isn't just about aesthetics; it's about creating environments where students thrive.




Durability and Quality:

Our products are built to last decades. Schools call us year after year because they trust in the durability and quality of what we provide. Unlike others, we avoid quick fixes like murals that bubble, peel, and crack after a few years.


Thoughtful Care:

We take a thoughtful approach to every project. We ask the right questions to understand the specific needs and goals of each school we work with. This ensures that our solutions are not just effective but also deeply meaningful and aligned with the school's vision.


Comprehensive Solutions:

From custom mats at the entrance to inspiring signage in hallways and high-traffic areas, our products are designed to make a lasting impact. We focus on creating cohesive, welcoming environments that leave a positive impression on everyone who walks through the doors.


The Bottom Line:

Others may offer similar services, but their lack of specialization and commitment to quality often leads to short-term solutions that don't stand the test of time. At Encouraging Arts, our dedication to school branding, attention to detail, and focus on long-term impact set us apart. We are not just service providers; we are partners in creating vibrant, positive school environments.




If you’re ready to enhance your school’s climate and culture with branding solutions that last, we’re here to help. Contact us to learn more about how we can support your school’s unique needs.

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