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Writer's pictureEncouraging Arts

What is "Vector" and Other Print Terminology You Should Know

Updated: Jul 2, 2023

When it comes to using your school logo, mascot or colors, Encouraging Arts works hard to make it perfect!

We here at Encouraging Arts hold a high standard when it comes to our products. We strive to make sure that your school logo, school mascot, and school colors are expertly used during production. Having worked with hundreds of schools, we have the process down and have several school logos and mascots on file.


However, sometimes we might not have your school imagery on file and may request that you send us artwork. Here is where you are going to find some unusual words to someone who isn't in the design or print industry.


Vector

Put simply, vector means that you can take an image and make it as small as a postage stamp or big as a billboard and it will retain its crispness. Typical file extensions for vector are: .ai, .eps, .svg. So when you are looking for your files to send to us, keep an eye out for those.


Rasterize

This basically means that you "flatten" an image and it can only be used in the size that it was created in. There is software that can take rasterized images and convert them into vector art. Encouraging Arts has this technology and uses it all the time. So don't despair if you on have a rasterized image. Extension for rasterized are: .jpeg, .png, .tiff.


RGB or CMYK

These terms stand for uses of color. RGB stands for red, green, blue while CMYK stands for cyan, magenta, yellow, and black. CMYL is generally used for print like business cards or brochures. RGB is more for digital items and websites.


Great News!

The great news is that at Encouraging Arts, we can turn your artwork into useable art to use on all of our products. We are all about quality control and know that every item that leaves our production facilities is up to our very high standards.



 

At Encouraging Arts,, we’ve found that schools that invest in their school culture provide a better outcome for all of their students, teachers, staff and community.

We help create the culture you want by affecting millions of people in a positive way one school at a time. We focus on the whole building and make it cohesive in both look and feel!

Every school branding project we accept takes a bespoke approach — no two schools are quite alike! We tailor our solutions to your students, staff, and surrounding community to solve focused problems, make value-added improvements, and improve the overall perspective of the school / environment.


Contact us today!


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